About me
I’m Alexandra, a UI/UX Designer with a fine-art sensibility and a game developer’s mindset. My creative journey began in painting and storytelling, and now centres on shaping intuitive digital experiences that delight and empower users.
My fine-art practice taught me the power of visual narrative, while game development sharpened my understanding of systems, feedback loops, and user flow. Now in product design, my process fuses these disciplines: I approach screens like canvases — with thoughtfulness, composition, and play.
Select Achievements
Artistic Recognition & Exhibitions
Clients Include the RSA, Baillie Gifford, Hampden and Co, 12 Kings Bench Walk, and Artemis Fund Managers.
Annual exhibitor at the Royal Scottish Academy and awarded multiple prizes, including the John Kinross Scholarship and the New Contemporaries Exhibition.
Exhibitions across 3 continents. Exhibited extensively in the UK, Italy, Switzerland, North and South America. Galleries and venues include Open Eye (Edinburgh), Bankside (London), Agora (New York), Rhubarb (Glasgow), Home Sweet Home (Switzerland), The Italian Institute of Culture (Edinburgh), The British Institute (Florence), The Balmoral Hotel (Edinburgh), The Fringe (Edinburgh).
Design & Development
Winner, UKIE Technical Achievement Prize (2024): for UX-driven design in accessible gameplay solutions.
Game features on CBBC/BBC and BFI London (2024): highlighting how my work reaches diverse audiences.
Publishing interest from Apple Arcade, Raw Fury to develop PC game.