Outcome
MilesBetter delivers a wellness platform tailored to the real-world needs of HGV drivers, with an intuitive, user-centered experience. Designed to boost driver health, promote social connection, and offer wellness support — anytime, anywhere.
MilesBetter was created for a group often underserved in tech and wellness: long-haul HGV drivers. Through interviews, prototyping, and testing, I built an experience grounded in simplicity, empathy, and accessibility, crucial for users balancing long hours, limited downtime, and safety-critical environments.
I explored two visual directions: Version 1 focused on clarity, contrast, and minimal distraction — ideal for use on the road, but lacking visual character. Version 2 introduced a more polished and expressive aesthetic, which I preferred personally, but testing showed it felt too lifestyle-focused for the audience. I chose Version 2 for the cover to reflect my visual instincts, but I’d aim for a balanced direction going forward — one that preserves the legibility of Version 1 while injecting just enough personality to build engagement and brand identity.
I'm also excited by the long-term potential of developing the larger all-in-one HGV app, though currently beyond scope, it's a concept I'd love to revisit and expand in future iterations.
This project deepened my understanding of inclusive, needs-based UX and strengthened my ability to balance visual storytelling with real-world function.